ANALISIS PENGARUH JASA LAYANAN TERHADAP KEPUASAN NASABAH: Bukti Empiris Pada PT. Bank Aceh Syariah Kota Banda Aceh

نویسندگان

چکیده

This research is intended to analyze the effect of service on level customer satisfaction at PT. Bank Aceh in Banda City terms dimensions physical evidence, reliability, responsiveness, assurance and empathy. study uses primary data for period 2021. The analytical method used Ordinary Least Square (OLS). results showed that variables responsiveness had a positive satisfaction. For researchers expect management pays attention as response experiences related products or services provided. Emotional responses are stimulated by cognitive evaluative processes which perceptions (beliefs) an object, action, condition compared with one's values (needs, wants, desires).Keywords: service, tangible, empathy

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ژورنال

عنوان ژورنال: Jurnal Sains Riset

سال: 2022

ISSN: ['2714-531X', '2088-0952']

DOI: https://doi.org/10.47647/jsr.v12i3.896